ING Direct: “Everyday Round Up” - 30s
Isla Fisher turns overly-personal shopper with this ING Direct customer. When she learns the bank’s Everyday Round Up scheme converts loose change into savings, Fisher goes on a shopping spree… whether her new ‘friend’ likes it or not.
VCCP Sydney and Goodoil’s Fiona McGee riff on Fisher’s role in ‘Confessions of a Shopaholic’. Her perky materialism is hard to resist, offset by the shopper’s lukewarm response. The actor’s enduring partnership with ING must yield results - if only she could get her employers’ name right.