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7 May 2019

Swedish Fantasy

by Syd Briscoe

IKEA: “Love The Things You Hate” - 73s

Masters of quirky animation the Layzell Brothers have put together an eye-catching series of social films for IKEA - each drawing attention to a service the general public might not know the Swedish retail giant provides. From assembling furniture for customers to offering a free in-store creche, each film serves as a fun PSA.

The animation is as colourful as it is playful, offering off the wall interpretations including a worker swimming through nuts and bolts with a rubber duck and a green angel freeing a man from endless waiting for the bus. Hard working and visually pleasing, this campaign feels like the full package (pre-assembled for only 15).

Creative Agency: Mother Ⓟ Ⓦ
Film Production: Blinkink Ⓟ Ⓦ
Director: Layzell Brothers Ⓟ Ⓦ
Producer: Matt Marsh
Production Co-ord: Maria Kolandawel
Executive Producer: Bart Yates
Compositor: Rob Ward
Animation: Reg Isaac / Simon Testro / Thomas Knowler / Rhys Byfield
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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