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2 June 2019

Fast fashion.

by Andrew MacGregor

Hyundai i30: “Fastback” - 60s

This 60" ad injects some much-needed levity into Hyundai's ‘Petrol Heads' campaign. After last year's middling debut, the marque change tack with a swaggering caper set in a tailors… and Captain Beefheart & His Magic Band on soundtrack duties.

Beefheart's 1967 track ‘Zig-Zag Wanderer' accompanies the engine-headed trio as they ditch casualwear for more bespoke threads. Unfortunately, it takes one of the three longer to get with the programme.

While there is still something mildly unnerving about the posse's design, director Dan Chase manages to imbue them with enough personality to keep viewers onside. Meanwhile, judicious use of split-screen draws viewers to the i30's equally sharp features.

Film Production: 2AM Films Ⓟ Ⓦ
Director: Dan Chase Ⓟ Ⓦ
Producer: Alice Morris
Production Services: Alexandra Hunt
Executive Producer: Aly Moffat
Cinematographer: Ben Smithard
Art Department: Laura Sabat
Costume Design: Nadia Czajkowski
Editor: Alex Lea @ Envy Advertising Ⓟ Ⓦ
Grade: MPC Ⓟ Ⓦ
Sound Designer: Dan Weinberg
Music: Zig-Zag Wanderer - Captain Beefheart & His Magic Band

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