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23 September 2019

Let It Shine

by Syd Briscoe

Hunter Douglas: “Light Transformed” - 75s

This lofty commercial for Hunter Douglas blinds ruminates on the concept of light itself - even as it touts the advertised product's ability to beat it.

It's a visually accomplished piece of work, with close-ups of eyes and nebulae lending galactic gravitas to the film as a rapturous voiceover muses on the origin of light and its impact on the universe. The cause of life itself is all well and good, but being able to keep it out of your eyes in the morning is pretty important too.

This is work which undoubtedly stands out in a sector full of bland family shots and neutral bedroom sets. By focusing on style and the transformative properties of light, it successfully leaves a luxurious impression.

Film Production: Iconoclast Ⓟ Ⓦ
Director: Rob Chiu Ⓟ Ⓦ
Producer: Hera King / Laura Woodhouse
Executive Producer: Carine Harris
Cinematographer: Nicolai Niermann
Editor: Matt Osborne
VFX: Glassworks Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ

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