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17 July 2019

An honest brew.

by Andrew MacGregor


Honest Tea: “Small Decision, Big Impact” - 60s

Honest Tea may be a wholly owned subsidiary of The Coca-Cola Company, but the herbal tea brand insist they are as wholesome as the day as long in this admittedly fetching commercial.

Straddling the line between earnest and saccharine, directors and 'Isle of Dogs' alumni Mark Waring and Anna Mantzaris depict how one woman's choice of beverage affects not just her taste buds, but fruit and tea farmers and their communities across the globe.

Whimsical, colourful, and skilfully rendered, the ad's only drawback is the VO that tells the protagonist that her children are doing juuuust fine with their low-sugar pouches, which leaves a distinctly corporate aftertaste.


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