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Homebase: “Monster Fairy” - 30s
A rare but welcome festive outing for Homebase sees a woman's perfect Christmas threatened by a rogue tree decoration - a toilet roll that's part angel, part nightmare and, most importantly, made by her young daughter. The wordless exchange between the two as said ornament graces the tree is well played, as is the moment ‘Carol of the Bells' turns more ominous than usual. Kudos to the disturbed mind that conceived the eponymous ‘monster fairy', too. It's the simplicity of the premise - and its neat execution by director Andrew Gaynord - that impresses most however. Sure, it's a tad harsh on the young craftswoman, but not every creation is front-of-tree material… and that's where the advertised retailer's festive department comes in.
| Creative Agency: |
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Atomic London Ⓟ Ⓦ |
| ECD: |
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Guy Bradbury / Dave Henderson |
| Account Team: |
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Louise Rudaizky / Lisa Allen-St Hill |
| Agency Producer: |
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Raluca Anastasiu |
| Film Production: |
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MindsEye Ⓟ Ⓦ |
| Director: |
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Andrew Gaynord Ⓟ Ⓦ |
| Producer: |
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Max Yeoman |
| Editor: |
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Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ |
| Post Production: |
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Pamie Wikstrom / Isabella Wakley |
| Colourist: |
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Nick Dalby |
| Flame: |
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Richard Greenwood |
| Sound Designer: |
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Chris Southwell |
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