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19 November 2019

Finishing touch.

by Andrew MacGregor


Homebase: “Monster Fairy” - 30s

A rare but welcome festive outing for Homebase sees a woman's perfect Christmas threatened by a rogue tree decoration - a toilet roll that's part angel, part nightmare and, most importantly, made by her young daughter.

The wordless exchange between the two as said ornament graces the tree is well played, as is the moment ‘Carol of the Bells' turns more ominous than usual. Kudos to the disturbed mind that conceived the eponymous ‘monster fairy', too.

It's the simplicity of the premise - and its neat execution by director Andrew Gaynord - that impresses most however. Sure, it's a tad harsh on the young craftswoman, but not every creation is front-of-tree material… and that's where the advertised retailer's festive department comes in.


Creative Agency: Atomic London Ⓟ Ⓦ
ECD: Guy Bradbury / Dave Henderson
Account Team: Louise Rudaizky / Lisa Allen-St Hill
Agency Producer: Raluca Anastasiu
Film Production: MindsEye Ⓟ Ⓦ
Director: Andrew Gaynord Ⓟ Ⓦ
Producer: Max Yeoman
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: Pamie Wikstrom / Isabella Wakley
Colourist: Nick Dalby
Flame: Richard Greenwood
Sound Designer: Chris Southwell

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.