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19 August 2019

Rise and shine.

by Andrew MacGregor

Hohes C: “What do you get up for?” - 65s

Fruit juice brand Hohes C's natural enemy is the lie-in, says this attractively-shot commercial from Germany. Shot with bleary-eyed warmth by director Liz Murphy, the ad urges viewers to consider what drives them to get out of bed in the morning... and preferably more than just a trip to the loo or to eat last night's leftover pizza.

The reasons proffered by the brand are predictably wholesome and enterprising, be it training for a career as a professional dancer or comforting a child after the loss of a tooth overnight. So long as that youngster doesn't drink too much of the advertised product, chances are it won't become a habit.

Director: Liz Murphy ♀ Ⓟ Ⓦ (Nice Shirt Films Ⓟ Ⓦ)
Cinematographer: Ross Giardina
Editor: Kathrin Schmoll

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