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19 June 2019

Red (Head) Sauce

by Syd Briscoe

Heinz Tomato Ketchup: “Ed Sheeran” - 80s

Ed Sheeran: singer, songwriter, marketing genius? The latter remains to be seen, though this affectionate execution from agency DAVID (no relation) and Smuggler suggests that the lad's got potential. The film takes a Twitter DM Sheeran sent to Heinz at face value, bringing the star's dream ketchup ad to life.

Director Kris Belman has hit the nail on the head here, establishing a knowingly funny tone as Sheeran narrates his everyman approach to fine dining. From chandeliers spontaneously popping out of the ceiling to the waiter mouthing along to Sheeran's very idiosyncratic description of fine dining, this is an suitably tasty piece of work.

Film Production: Smuggler Ⓟ Ⓦ
Director: Kris Belman
Producer: Claire Jones
Cinematographer: Stephen Keith-Roach

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.