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11 February 2019

Smashing Work

by Syd Briscoe

Head & Shoulders: “Smash Therapy” - 30s

Head & Shoulders's American arm take a novel approach for their Super Bowl outing. No flake-free shoulders or impressively hirsute footballers here - instead, this film directed by Nick Ball focuses on a primal experience known as 'Smash Therapy'.

The real-life business - started by "headstrong" entrepreneur Jennifer - allows patrons to seek inner peace by smashing away their frustrations, channelling destructive urges at everything from used furniture to old Christmas decorations.

The ad itself is an attention-grabbing orgy of chaos, and is likely to earn the shampoo plaudits for championing a small business. Plus, it may provide losing Rams fans with an opportunity to ease their Super Bowl blues.

Film Production: MJZ Ⓟ Ⓦ
Director: Nick Ball Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Producer: Betsy Oliver
Executive Producer: Emma Wilcockson
Colourist: Damien van der Cruyssen @ The Mill Ⓟ Ⓦ

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