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10 July 2019

Muggle trouble.

by Andrew MacGregor

Harry Potter: Wizards Unite: “Calling All Wizards” - 3 mins

This live-action trail for 'Harry Potter: Wizards Unite' boasts some high production values - and the odd Niffler - as dark forces converge on a housing block. To prevent Mugglegeddon, a teenage girl and her friends must use all their skill to thwart Death Eaters and Dementors alike... and pray their smartphone batteries last long enough, too.

Borrowing visual elements from both the Harry Potter and Fantastic Beasts series, director Tom Green puts his own stamp on the material with a heightened inner city aesthetic and a couple of welcome gags. Numerous magic-related news articles also add to the film's lived-in vibe.

Of course, any viewers expecting this level of immersion in real life may be sorely disappointed. Simply finding anything to cast a spell on could be the highlight of a witch or wizard's adventure.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
Creative Director: Sophie Bodoh / Scott Dungate
Creative: Adam Newby / Will Wells
Agency Producer: Richard Adkins
Film Production: Stink Ⓟ Ⓦ
Director: Tom Green Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ Wave Ⓟ Ⓦ
Music Production: Mr Pape Ⓟ Ⓦ

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