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15 January 2020

Where the Heart Is

by Syd Briscoe

HSBC: “Home” - 60s

Another thoughtful ad for HSBC explores the concept of home and what it really means. Spokesman Richard Ayoade is a level presence, as ever, bringing enough gravitas to his delivery to really make ask, "Is home where we're from, who we love, or how we got to where we are?"

It's a question which used to have an easy answer for many Brits, a workaround from the internal politics of hometowns and adopted cities - they're from Europe. Now that answer is in jeopardy, this campaign feels more timely than ever as it touches on immigration, community, and emotional contentedness.

In addition to these philosophical ponderings, it's an attractively shot piece of work which travels seamlessly from one vignette to the next. Director James Rouse keeps things pacy and visually playful while giving us enough time to consider the question ourselves - where are we from, really?

Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Cinematographer: Alex Melman
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Kate Sharpe / Sian Jenkins @ Framestore Ⓟ Ⓦ
VFX: Paul O'Brien @ Framestore Ⓟ Ⓦ
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ
Flame: Ally Burnett / Jason Farrow @ Framestore Ⓟ Ⓦ
Sound Designer: Anthony Moore / Mark Hills @ Factory Ⓟ Ⓦ
Audio Producer: Beth Massey

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