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9 January 2019

Ice Cold Crime

by Syd Briscoe

HLN: “Frozen Moments 2019” - 60s

US TV network HLN (formerly known as Headline News) is launching a range of original programming - with much of it capitalizing on the rapidly expanding true crime pop culture boom.

This accompanying ad presents a facsimile of moments which give a flavour of the upcoming shows, accompanied by an atmospheric version of Simon and Garfunkel's 'Scarborough Fair'.

Each shot is astutely composed, as director Dan Gifford - building on his 2018 effort for the channel - creates a sense of foreboding with sparse, ominous imagery. Each vignette also manages to communicate its story in just a few seconds, with enough spine-tingling menace to entice any murder mystery buff.

Director: Dan Gifford Ⓟ Ⓦ (76Ltd Ⓟ Ⓦ)
Cinematographer: Tobia Sempi

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