HLN: “Frozen Moments 2019” - 60s
US TV network HLN (formerly known as Headline News) is launching a range of original programming - with much of it capitalizing on the rapidly expanding true crime pop culture boom.
This accompanying ad presents a facsimile of moments which give a flavour of the upcoming shows, accompanied by an atmospheric version of Simon and Garfunkel's 'Scarborough Fair'.
Each shot is astutely composed, as director Dan Gifford - building on his 2018 effort for the channel - creates a sense of foreboding with sparse, ominous imagery. Each vignette also manages to communicate its story in just a few seconds, with enough spine-tingling menace to entice any murder mystery buff.
||Dan Gifford Ⓟ Ⓦ (76Ltd Ⓟ Ⓦ)