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15 May 2019

Moments to Remember

by Syd Briscoe

Guinness: “Golden Moments” - 30s

Guinness's African arm maintains their reputation for style and panache with this vibrant film. Directed by Steve Cope, the ad celebrates what it deems to be 'golden moments': unique snatches of time in which everything comes together perfectly - people, style, and, of course, beer.

A suave spokesman pauses his night to draw attention to the vivacious atmosphere and cool company he finds himself in. It's a smartly shot conceit, as the protagonist rights a spilled drink and adjusts a mate's pocket square before diving back into the fun. Buoyant and colourful, it's a worthy addition to the Guinness pantheon.

Film Production: 2AM Films Ⓟ Ⓦ
Director: Steve Cope Ⓟ Ⓦ
Producer: Chris Cable
Production M'ger: Lana Henry
Executive Producer: Nick Crabb / Aly Moffat
Cinematographer: August Jakobsson
Production Designer: Georgia Shelton
Editor: Phil Currie Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: JAM VFX Ⓟ
Sound Designer: Raja Sehgal Ⓦ @ Grand Central Ⓟ Ⓦ

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