DAVID reviews

18 September 2017

Guinness: Horses for causes.

by Jason Stone


Guinness: “Compton Cowboys” - 90s

Before unleashing too much praise on this attractive Guinness ad looking at the unlikely horse whisperers of South Central LA, we need to address the elephant in the room: this film is very similar to Tom Barbor-Might's 2016 film for iD looking at a comparable project in Philadelphia. We don't just mean that the subject matter has echoes of the earlier film as there's more to it than that: the way this has been filmed - especially the opening shot - makes it look as though the iD film was used as reference material.

This 'co-incidence' is unfortunate as the Compton Cowboys are a perfect fit for the 'made of more' campaign and Henry-Alex Rubin has created a lovely film celebrating the unlikely juxtaposition of urban gangs and equestrianism.

The association with people rising above their circumstances provided by this ongoing campaign has given Guinness the source material for some excellent advertising and we feel sure it will continue to serve the brand in the future. In almost all respects, this is a super addition to this canon of work and DAVID looks forward to the next instalment with unalloyed enthusiasm.


Creative Agency: Abbott Mead Vickers BBDO Ⓦ
ECD: Alex Grieve / Adrian Rossi
Creative Director: Steve Jones / Martin Loraine
Account Manager: Michael Pring / Tessa Brisbane / Sam Ayre / Luke Hickey
Planner: David Edwards / Lisa Stoney
TV Producer: Anita Sasdy / Frankie Burwell-Wright
Film Production: Smuggler
Director: Henry-Alex Rubin
Producer: Molly Pope
Executive Producer: Chris Barrett / Fergus Brown
Cinematography: Greig Fraser
Post Production: The Mill Ⓦ
Sound Design: Ben Gulvin @ 750MPH
Media Planner: Dina Rogozhina
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com