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19 September 2019

Burning issues at work

by Alice May


Guardium: “A Knight's Tale” - 30s

While Gaviscon proper has thankfully abandoned the dreaded twins and their ailing guts for a more entertaining route, its new brand Guardium has also emerged boldly into the spotlight.

The debut ad is set in an office, where a savvy woman - seeing her colleague wincing with the pain of heartburn - advises him sotto voce to try the product in question.

Lo and behold, a dark knight radiating a blue glow through his visor appears silently beside her. He's her, um, guardium, it would seem; and he protects her round the clock - whether she's running, sunbathing, or sleeping.

Colin the colleague decides he wants her guard for himself... but eventually has to climb down off his high horse and accept he'll have to get his own.


Creative Agency: Havas London Ⓟ Ⓦ
Creative Director: Dave Mygind
Account Director: James Johnstone
Account Manager: Kate Sheppard
Senior Producer: Charlotte Lawrence
Ass't Prod (Agency): Debbie Ragasa
Film Production: Mad Cow Ⓟ Ⓦ
Director: Simon Cole Ⓟ Ⓦ
Producer: Jonas Blanchard
Executive Producer: Jenna le Noury
Editor: Nick Lofting @ Flock Edit Ⓟ Ⓦ
Post Production: Big Buoy Ⓟ Ⓦ
VFX: Dave 'Skippy' Clifton / Eileen Chan @ Big Buoy Ⓟ Ⓦ
Colourist: Mark Horrobin
Flame: Richard 'Stretch' Russell
Nuke: Tommy Coulter-Liston
3D VFX: Smoke & Mirrors Ⓟ Ⓦ
Character Design: Willie Torres
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ

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