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10 February 2020

A Flying Visit

by Syd Briscoe

Great Western Railway: “Five and the Jetpack” - 60s

The Famous Five ride again in another charming animated romp for Great Western Railway. This time the gang are accompanied by a foolhardy inventor who decides the best course of action when faced with the grim realities of UK rail travel is to take matters into his own hands. Of course, as is often case when jetpacks are involved, things don't quite go as planned.

The animation in this campaign continues to impress, as a nuanced mix of 2D and 3D visuals lends the action a beautifully hand-drawn quality and a paper-thin vibe in the best way possible. Canny nods to beating traffic jams and taking the scenic route also add weight to the brand's offer... although the kids must be minted to make such journeys on the fly, so to speak.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative Director: Steve Wioland / Matt Woolner
Agency Producer: Petrina Kilby
Film Production: Friends Electric Ⓟ Ⓦ / Partizan Ⓟ Ⓦ
Director: Michael Gracey Ⓟ Ⓦ
Producer: Isabella Parish
Executive Producer: Barney Richard (Friends Electric) / Jenny Beckett / Duncan Gaman
Editor: Patrick Correll
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Animation: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: Tom Stanford @ theodore Ⓟ Ⓦ

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