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5 September 2019

Worldwide Winners

by Syd Briscoe

Google Play: “Mario Kart Tour” - 73s

Phones take pole position without their owners' input in this pacy commercial which announces the new Mario Kart mobile game. A mere rumbling seems to indicate nothing more than a stray text message at first - at least, until handsets start to take on a life of their own.

There's an impressive amount of action packed in here, as the title's global playerbase comes to the fore. From a couple trying to enjoy a quiet dinner at home to a playground full of excitable children, it seems nobody is safe from the game's inexorable draw.

The wanton destruction caused by the phones themselves racing through their environment is fun, too, from a devastated cafe to a cat determined to get its claws into digital prey. We particularly like the nod to the game's classic banana skin item.

Director: Saman Kesh Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)

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