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15 April 2019

Ladies First

by Syd Briscoe

Goodfella's: “The Godmother” - 30s

Frozen pizza brand Goodfella's make, er, good on their name in this nicely shot commercial. Drawing on the visual language of mafia and 'made man' culture, the ad subverts expectations by pointing out that this pizza-focused family is very much a matriarchy. Best to ignore the 'Made in Ireland' super, though.

Nevertheless, enthusiastic production design stands out as the Godmother arrives to check on her turf to the awe of those around her. Nods to old-fashioned gangster movies are also smartly done, such as a man kneading dough via boxing, or a hapless sauce-maker carted away for displeasing La Madrina.

Creative Agency: Grey London Ⓟ Ⓦ
Creative Director: Will Adam
Creative: Georgia Horrocks / Matthew Kennedy
Agency Producer: Amy Cracknell
Film Production: Stink Ⓟ Ⓦ
Director: Ben Whitehouse Ⓟ Ⓦ
Producer: Paz Parasmand
Cinematographer: Nanu Segal
Editor: Julian Tranquille Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Gramercy Park Studios Ⓟ Ⓦ
Music Supervision: theodore Ⓟ Ⓦ
Music: Fools Gold - The Arcs

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.