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27 August 2019

Driving the Drama

by Syd Briscoe


Go Compare: “Tree” - 40s

Gio Compario takes on a dramatic new role in his latest outing for GoCompare - and thankfully, he doesn't sing this time. The portly chanteur swaps his larger than life personality for a career in accident reconstruction, which sees a drive through the woods take a particularly catastrophic turn.

The bookends to camera are a deadpan addition, giving the ad a feel of retro safety videos and driver awareness campaigns. Gio remains steadfastly straight-faced until the inevitable happens, his car flying through the air and ending up upside-down on the road. One might expect a little more slapstick and a little less realism from Go Compare, but the times, as they say, are a-changing.

This is significant given that Signore Compario has been on our screens since 2009. Has there been enough of a dip in customer engagement to prompt this overhaul, or is it simply change for change's sake? Let's see how Droga5's road map plays out.


Creative Agency: Droga5 Ⓟ Ⓦ
CCO: David Kolbusz
Creative Director: Ed Redgrave / David Wigglesworth
Creative: Ash Hamilton / Sara Sutherland ♀ Ⓟ Ⓦ
Group Acc Director: Jen Knox
Account Manager: Olivia Adamson
Strategy: Dylan Williams / Tim Whirledge
Agency Producer: Peter Montgomery
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ
Producer: Kwok Yau
Cinematographer: Simon Duggan
Editor: Anne Perri ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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