DAVID reviews

17 November 2017

Girlguiding: A Place of One's Own

by Syd Briscoe

Girlguiding: “I Know My Place” - 57s

Girlguiding turn a demeaning admonishment into an empowering message in this excellent ad. We see girls and young women taking part in activities across the country - from outdoor fun to science experiments - as they find their place among the guiding community.

The action here is never overstated, giving the film an authentic vibe and leaving us with an understanding of how much the girls get out of their involvement - and how much women can take from being a volunteer. The chugging, electronic soundtrack gives things a nice pace without rushing. Polished work with a great message - girl power.

Creative Agency: JWT London Ⓦ
ECD: Lucas Peon
Creative Director: Chermine Assadian
Creative: Katia Schutz / Stefan Foster
Board Acc Director: Sam Brooks
Business Team: Emma Howarth
Planner: Lucy Moody / Salome van Leuven
TV Producer: Rosanna Lawson
Creative Production: Romana Kit
Film Production: Somesuch Ⓦ
Director: Raine Allen-Miller Ⓟ Ⓦ
Producer: Tarquin Glass
Cinematography: James Blann
Post Production: Time Based Arts Ⓦ
Colourist: Jack McGinity @ Time Based Arts Ⓦ
Sound Designer: George Castle @ Grand Central
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