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9 April 2019

Let's sweat it on.

by Andrew MacGregor


Gatorade: “Make Them Sweat” - 90s

Rivers of sweat dominate this hot-headed Gatorade commercial, which sees the likes of Lionel Messi and Gabriel Jesus send their opponents' sweat glands into overdrive - anti-perspirants be damned.

Director Aaron Stoller's canvas isn't just limited to foreheads and armpits, either: tattoos, paintings, and even Earth itself secrete enough moisture to fill a bathtub. Such zany beats lift what might have been an otherwise rote workout.

Not that the on-field action is lacking by any stretch. Messrs Jesus, Messi, and a women's football match provide ample flicks, dummies, and fancy footwork, all whilst reinforcing the brand's commitment to electrolytes.


Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Aaron Stoller Ⓟ Ⓦ

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