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30 April 2020

Viewtifully done.

by Andrew MacGregor


Freesat: “180 Channels” - 30s

The war for the remote control rages on in this zippy Freesat commercial, which draws attention to the platform’s one-hundred-and-eighty channel line-up. Narrated by actor Paul Kaye, the ad pays tribute to the so-called ‘TV smart’ i.e those who know how to prevent others from spoiling their screen time too much.

There is a comforting familiarity to teenagers being outsmarted by their younger siblings, or husbands earning their favourite programme with a foot rub. Those constantly lumbered with an absent-minded viewing partner, meanwhile, will appreciate how the ad depicts pausing live television. Plenty to give telly pros heart.


Film Production: Outsider Ⓟ Ⓦ
Director: Jonathan Marlow
Producer: Jon Stopp
Cinematographer: Dan Stafford-Clark Ⓦ (Vision Ⓟ Ⓦ)
Post Production: Untold Studios Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ

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