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29 April 2019

Kings of the Road

by Syd Briscoe

Ford Transit: “Backbone of Britain” - 60s

Ford once again celebrate their status as the "backbone of Britain'" with this rousing commercial. Continuing Queen's ongoing pop culture renaissance, eternal crowd pleaser 'We Will Rock You' accompanies a meticulously constructed montage of the marque's workhorse vehicles.

From white vans to pick-up trucks, Ford's commercial range is given a diverse showing - picking up the slack at building sites and seaside rescues alike. Complemented by some lovely moments of levity (including a poorly-timed offer of a cuppa), the climax of a coordinated bridge crossing feels like the culmination of an awful lot of hard graft.

Make-Up: Lou McCann
VFX: Electric Theatre Collective Ⓟ Ⓦ
Music: We Will Rock You - Queen

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