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15 October 2019

Oh My Goth

by Syd Briscoe

Experian: “Goths” - 40s

Following in Irn Bru's iconic footsteps, Experian employ an army of goths for their latest commercial outing. The credit score company claim to offer a bespoke service, ensuring that their checks are tailored to each individual client's needs. So goths - the most homogeneous avowed-individuals around - seem like logical spokespeople.

The film has a wry sense of humour which serves its subject well, as a tube carriage packed to bursting with leather, spikes, and eyeliner is slowly whittled down to just one individual. From geographic categories to being registered to vote, the crowd thins at each cull and leaves their accessories behind for good measure.

A final gag involving a cheeky raven ends things on a high note, and is bound to inspire a chuckle from even the most po(e)-faced Cure fan. This is clever work which is as fun as it is functional - that is to say, very.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Nick Kidney / Kevin Stark
Creative: Adrian Thomas / Andrew Stone
Account Director: Nick O'Donnell
Account Manager: Marina Atanassova
Business Team: Harriet Grange
Strategy: John Harrison / Francesca Everson / Saskia Jones
Agency Producer: Jemima Bowers
Ass't Prod (Agency): Michelle Hagen
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Cinematographer: Stephen Keith-Roach
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ

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