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18 October 2019

Gone fishin'.

by Andrew MacGregor


Experian: “Anglers” - 40s

Experian's alternative spin on the Rapture continues with this 40" commercial set on a fishing lake. Like the credit score company's previous outing on a goth-filled train, it's the few, not the many that count - namely, a bloke called, erm, Rod.

Before he takes centre stage, however, directors DOM&NIC treat us to another mass, amusing vanishing act, whittling down the field in a shower of hats, waders, and fishing poles. Oh, and the odd ham sandwich for good measure.

The result is another droll statement of intent from the brand, who promise to treat customers - for fear of evoking a scene from Monty Python's Life of Brian - as individuals. Fishy work in the best way possible.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Nick Kidney / Kevin Stark
Creative: Adrian Thomas / Andrew Stone
Account Director: Nick O'Donnell
Account Manager: Marina Atanassova
Business Team: Harriet Grange
Strategy: John Harrison / Francesca Everson / Saskia Jones
Agency Producer: Jemima Bowers
Ass't Prod (Agency): Michelle Hagen
Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Cinematographer: Stephen Keith-Roach
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ

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