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24 July 2019

New bottles, please.

by Andrew MacGregor

Evian: “Journey of a Bottle” - 30s

Wimbledon may be over for another year, but this beautifully animated commercial for Evian is another example of how tennis and animation go hand in hand. Crafted by Future Power Station, the ad uses painterly visuals and lean character designs to promote the brand's latest venture: a fully recyclable water bottle.

Said vessel is neatly incorporated into the action, a momentary pause in a marathon rally. Expressive brushstrokes convey each players' exertion, while a background of colourful daubs ably stands in for the Centre Court crowd.

Equally as mobbed is the environmental bandwagon, of course. As more brands tout their eco-friendly credentials than ever before, at least Evian do so with eye-catching efficiency.

Film Production: Friends Electric Ⓟ Ⓦ
Director: Future Power Station Ⓦ
Producer: Xavier Questel
Production Ass'nt: Giles Nathan

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