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14 November 2019

Young Lungs

by Syd Briscoe

E.on: “Let's Clean the Air” - 60s

The ever-more pressing issue of air pollution is explored in this striking ad from energy provider E.on. The brand present a wholesome summer scene - families playing in a sunny park - perverted by visible, ominous grey specks of pollution in the air.

It's a smart move to focus on the increased risks children face from poor air quality, with a young narrator and a preoccupation with the fact the contaminants concentrate closer to the ground. Director James Lees astutely keeps the visuals behind the VFX as light as possible, allowing the contrast to speak for itself.

With canny sound design slipping the constant whistle of laboured breathing under the matter-of-fact narration, this is a subtly confronting piece of work which tells watching adults that it's time to speak up - before the kids around them don't get a chance to.

Creative Agency: Engine Ⓟ Ⓦ
Creative Director: Aaron Goldring
Creative: Dave Newbold / Paul Hancock
Agency Producer: Mathilde Stone
Film Production: Outsider Ⓟ Ⓦ
Director: James Lees
Producer: Joseph Taussig / Dionne Archibald
Cinematographer: Todd Martin
Post Production: Coffee & TV Ⓟ Ⓦ
VFX: Nick John / Laura Smith
Colourist: Toby Tomkins @ Cheat
3D VFX: Martin Allan / Jonny Grew
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

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