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5 June 2019

A Walk to Remember.

by Syd Briscoe

Electric Ireland: “Darkness into Light” - 2 mins 30s

This inspiring film from Electric Ireland explores the power of using personal tragedy to fuel the greater good. The understated, restrained delivery of a father describing the loss of his son to suicide is heartbreaking - confusion and resignation tangible in the man's voice as he tries to comprehend some sense from the senseless.

This bleak opening makes the emotional turn of the film all the more poignant, as we see a broken man pull himself back from despair and throw himself into charity work. Shots of him cheering on people taking part in the Darkness into Light walks - saying that he wants each one to know how important they are - make for an extremely moving end.

Creative Agency: Rothco Ⓟ Ⓦ
Creative Director: Stephen Rogers
Creative: Barry Sweeney / Jack Robertson
Agency Producer: Karina Cotter
Director: Zak Razvi Ⓟ Ⓦ (Furlined Ⓟ Ⓦ)
Producer: Karina Cotter
Cinematographer: Narayan van Maele
Editor: Rob Hegarty

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