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10 December 2018

Ruff living.

by Andrew MacGregor


E*TRADE: “Dogs” - 30s

Eager to spark would-be investors into action, online investment outfit E*TRADE claim "there are dogs with better live than you" in this entertaining commercial which takes the term "pampered pooch" to obscene levels.

Director Matt Aselton ably runs with the brand's tagline as his canine cast sample the good life, including massages, speedboat rides, and a trip to, er, ‘pupmarket' fashion brand Dogé. Needless to say, the human protagonist can only dream of such opulence.

Thanks to the advertised trade platform, however, a little capital - and a shedload of luck - is all that separates punters from their own swanky lifestyle. Always good to hear George Clinton's ‘Atomic Dog' receive some airplay, too.


Creative Agency: MullenLowe Ⓦ
Director: Matt Aselton Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Cinematographer: Seamus McGarvey
Post Production: Framestore Ⓟ Ⓦ
Music: Atomic Dog - George Clinton

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