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14 April 2020

Thanks for saving our Bacon.

by Andrew MacGregor


EE: “NHS Workers” - 30s

We like to think that EE's long-serving spokesman, Kevin Bacon, would cover every square inch of the United Kingdom if the price was right. Like much of the global population, however, Covid-19 has stopped Bacon in his tracks. Frustrating times for a bloke who once led a fifteen-thousand-strong conga line.

There are no dance moves or food puns in this 30 commercial, as Bacon sits in front of a brick wall and addresses the camera. Hes particularly interested in NHS workers, who can use their email address to receive unlimited mobile data until October. It may not be personal protective equipment (PPE), but its a commendable gesture.


Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
ECD: Dan Treichel
Creative Director: Francesco Grandi
Creative: Rodrigo Castellari / Gary Arnold / Neil Ritchie
Managing Partner: Humphrey Taylor
Account Director: Vitallia Floria
Account Manager: Adam Smith
Business Team: Charlotte Elwig
Agency Exec Producer: Richard Firminger
Film Production: Prodigious Ⓟ Ⓦ
Editor: Nick Demeza
Audio Mix: George Turner

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