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10 July 2019

Better Than Not Both

by Syd Briscoe

Duracell: “Beach x Bear” - 30s

Duracell's latest innovation in battery design takes centre stage in this amusing commercial - and thankfully, there isn't a single pink bunny in sight. The brand have released a new range of batteries which can deliver extra power or endurance depending on what they're used for: something which could make a significant difference if one were, say, trying to block the path of an angry grizzly.

Director Tom Kuntz balances two opposing scenarios nicely here, as a bloke on an unfortunate weekend in the woods and an elderly beach comber bicker about which battery application is more important. We particularly like the design of the old gent, who's hobby has become so successful that he nearly puts his back out under the weight of all his loot.

Film Production: MJZ Ⓟ Ⓦ
Director: Tom Kuntz Ⓟ Ⓦ
Producer: Emily Skinner
Executive Producer: Eriks Krumins
Cinematographer: Matthew Libatique
Editor: Russell Icke Ⓦ @ Whitehouse Post Ⓟ Ⓦ

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