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21 June 2019

Coffee to go.

by Syd Briscoe

Dunkin' Donuts: “Signature Espresso-Wear ” - 78s

Dunkin' Donuts have come up with a range of signature, erm, Espresso-Wear to ensure that coffee lovers can enjoy their iced beverages hands-free in the summer heat. From the Latte-nkini with its belt of cup holders to the stylish Latte-viators which allow head-side beverage access, the designs are certainly innovative... if bizarre.

Such off-beat humour extends to the soundtrack, too, as a gentle, folksy song narrates the benefits of each article of Espresso-Wear. This is parody done with the right blend of affection and knowingness, and director Peter Marquis has set the tone at just the right temperature.

Creative Agency: BBDO New York Ⓟ Ⓦ
CCO: Greg Hahn
ECD: Doug Fallon / Steven Fogel
Associate CD: Talon Gustafson / Brian Pinkley
Head of Film: David Rolfe
Agency Exec Producer: Dan Blaney

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