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6 March 2019

Interior Identities

by Syd Briscoe


Dunelm: “This Morning Idents” - 69s

Homeware retailer Dunelm breathe life into quirky furnishings in this amusing series of sponsorship bumpers for This Morning. From chatty table lamps to friendly fixtures and fittings, the clips inject welcome personality into a sector which often contents itself with static product shots and generic voiceovers.

The voice work here, by contrast, is uniformly strong. Evoking memorable work for the Natural Confectionary Co., each item is given its own distinctive personality as they chat with nearby accoutrements, including a bubbly coffee jar, a dopey decorative llama, and a clock in the midst of an existential crisis.


Film Production: 2AM Films Ⓟ Ⓦ
Director: Joe Roberts Ⓟ Ⓦ
Producer: Gareth Crothers
Executive Producer: Aly Moffat
Editor: Joe Wilby @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Magda Krimitsou @ MPC Ⓟ Ⓦ
Colourist: Richard Fearon @ MPC Ⓟ Ⓦ
Flame: Marcus Moffatt @ MPC Ⓟ Ⓦ
Sound Designer: Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ

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