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13 March 2019

Shades of time.

by Andrew MacGregor

Dulux: “Seasons” - 40s

This handcrafted piece of work for Dulux reinforces their affinity with the Irish weather, presumably because it keeps the brand's Weathershield division on their toes. Courtesy of some vivid brushstrokes and charming stop-motion animation, the 40" ad captures the changing of the seasons and its effect on exterior walls.

As rain and gale-force winds lash the protagonists' house, different colours and elements ebb and flow in tandem across the facade. Tangible brush marks complement the brand's practical approach, while their Old English Sheepdog mascot proves the ideal candidate for the stop-motion treatment.

Creative Agency: Boys+Girls Ⓟ Ⓦ
ECD: Rory Hamilton
Creative Director: Laurence O'Byrne
Creative: Georgia Murphy / Bex McNally
Senior Acc Handler: Alicia Coyle
Business Team: Chris Upton
Strategy: Aoife Murphy
Strategy Director: Margaret Gilsenan
Agency Producer: Keeva Bolger
Film Production: Whirligig Ⓟ Ⓦ
Director: Carol Freeman
Producer: Aoife Fitzgerald
Executive Producer: David Quinn
Editor: Lee Hickey
Post Production: John Kennedy @ Windmill Lane Ⓟ Ⓦ
Colourist: Matt Branton
Animation: Jason Watts / Eimhin McNamara
Sound Designer: Dominic Lawrence / Andy Kirwan @ Number Four Ⓟ Ⓦ

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