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4 July 2019

Ageing Proudly

by Syd Briscoe


Dublin Bus: “Long Road to Pride” - 2 mins 38s

This touching film from Dublin Bus reminds us that celebrating identity isn't just for the young, as a group of older people get to experience Dublin Pride for the first time. Shot documentary-style by Ken Wardrop, the senior group candidly discuss their experiences of growing up before being proud of their sexuality or gender was an option.

The film has a lovely emotional balance to it, with the subdued pain and quiet dignity of the first half uplifted by the appearance of a collection of young mentors. Once the rainbow bus itself makes an appearance, things take a distinct turn for the celebratory. A charming reminder that one can be proud at any age.


Creative Agency: Rothco Ⓟ Ⓦ
ECD: Alan Kelly
Creative Director: John McMahon
Creative: Jack Robertson / Barry Sweeney
Account Director: Emily Lyons
Account Manager: Aoife O'Shea
Strategy: Darius Pasalar
Agency Exec Producer: Jessica Derby
Agency Producer: Karina Cotter
Film Production: Antidote Films Ⓟ Ⓦ
Director: Ken Wardrop Ⓟ Ⓦ
Producer: Andrew Freedman
Head of Production: Margaret Levingstone
Post Production: Windmill Lane Ⓟ Ⓦ

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