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8 January 2019

Let's try that again, shall we?

by Andrew MacGregor

Double Check: “Straighteners” - 33s

Ahh, Brexit. You have to laugh don't you? Or question reality on an hourly basis. For those in the former camp, this ad from second-referendum backers Double Check offers a droll but pointed take on our current political malaise.

Set well away from negotiation tables and toxic debate chambers, the ad depicts a couple with a dilemma: check upstairs to see if the hair straighteners are switched off, or walk on and risk an inferno. It's surely a straightforward decision, but - like June 23rd 2016 - logic goes AWOL.

The boyfriend's absent-minded response is well played, as is the girlfriend's vexed pursuit along the street. Both mindsets have defined political discourse over the past two-and-a-half years, and this ad neatly argues that a second opinion is long overdue.

Creative Agency: Forever-Beta Ⓟ Ⓦ
Creative: Matthew Saunby
Film Production: Outsider Ⓟ Ⓦ
Director: Scott Lyon Ⓟ Ⓦ
Producer: Zeno Campbell-Salmon
Production M'ger: Tom Martin
Cinematographer: Will Bex
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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