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7 November 2019

Pop dog.

by Andrew MacGregor

Dogs Trust: “Corky” - 60s

A dog made of champagne corks may sound like Dom Pérignon's dream pet, but it's actually the star of the Dogs Trust's splendid Christmas ad. The aptly-named Corky is an understated feat of animation, as well as a hit at the Christmas table… but only a fleeting one.

As the charity have been at pains to show over the years, many dogs have their day in the worst sense possible. Once the initial excitement has faded, what follows is often a trip to a lay-by or - in this instance - the kerb.

Kudos then goes to And Rising and director Vaughan Arnell for providing a new and charming twist on this meme, and in a way that also chimes with audiences' growing desire to reduce physical waste. Heck, we can even cope with Sam Smith's cover of ‘Have Yourself A Merry Little Christmas'.

Creative Agency: And Rising Ⓟ Ⓦ
Film Production: Moxie Pictures Ⓟ Ⓦ
Director: Vaughan Arnell Ⓟ Ⓦ
Producer: Adam Saward
Cinematographer: Jean-Paul Seresin
Editor: Ryan Beck Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Matthew Supersad @ Absolute Post Ⓟ Ⓦ
VFX: Ben Robards (2D Lead) / Elliot Platt / Otis Guinness-Walker / Tom Clapp / Jack Kennedy / Lucas Warren
Colourist: Matt Turner
Sound Designer: James Utting / Anthony Moore @ Factory Ⓟ Ⓦ
Music: Have Yourself a Merry Little Christmas - Sam Smith

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