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19 September 2019

Go Off (Nuthin' 2 It)

by Andrew MacGregor

Dillon Francis: “Go Off (Nuthin' 2 It)” - 2 mins 52s

A man struggles to forge meaningful connections in this deadpan Dillon Francis promo, as every friendly gesture is met by sheer apathy. Yet with the aid of an infomercial starring a very familiar face, the protagonist (played by Broad City's John Gemberling) learns how easy it is to show the world that you just don't give a fuck... and give your hips a workout into the bargain.

What follows is a hypnotic piece of silliness as Gemberling gyrates in front of everyone who slighted him. Coupled with the track's simple refrain of "Ain't nothing to it, but to do it", it serves as an off-kilter riposte to an uncaring world - and justification for anyone who thinks socks and sandals are a winning combo.

Film Production: Knucklehead Ⓟ Ⓦ
Cinematographer: Geoff Taylor
Production Designer: Frankie Latina
Colourist: Josh Bohoskey @ The Mill Ⓟ Ⓦ

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