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17 September 2019

Life With The Label On

by Syd Briscoe


Diesel: “Enjoy Before Returning” - 60s

Diesel take on the scourge of 'wardrobing' (i.e. returning an outfit after wearing it) with good humour in this cool commercial. While other brands tear their hair out trying to make customers actually keep the clothes they pay for, Diesel instead suggest that if it's going to happen, people might as well have fun with it.

The film announcing their nonconformist returns policy is very on-brand: willowy young people sauntering through their nights out while a punk-ish voiceover recites the official disclaimer. While wearing clothes tag-on might be technically against the rules, this campaign suggests Diesel won't hold it against you... much.


Film Production: Smuggler Ⓟ Ⓦ
Director: Similar But Different
Producer: Javier Alejandro
Executive Producer: Fergus Brown / Chris Barrett
Cinematographer: Kaname Onoyama Ⓦ (WPA Ⓟ Ⓦ)

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