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15 May 2019

Wiping away misery.

by Alice May


Dettol: “There's a Wipe For That” - 30s

A surprisingly sophisticated and wittily understated ad for Dettol Wipes features a montage of folk faced with moments of domestic despair.

From showers being cleaned with bras to unforgivably ignored pans, these relatable scenes are lovingly filmed and underscored with a plaintive soundtrack for added comic effect.

Between them the creatives at McCann and director Christopher Hill have elevated the usual depictions of domestic disharmony into something engaging and watchable. Don't they know that's against the rules in this sector of the market? More like this please.


Creative Agency: McCann London Ⓟ Ⓦ
Creative Director: Rob Webster / Alexei Berwitz
Creative: Nicholas Tasker
Account Director: Oliver Morgan
Agency Producer: Jane Rattle
Film Production: Dirty Films Ⓟ Ⓦ
Director: Christopher Hill Ⓦ
Producer: Mavreen Brown
Production Ass'nt: Edgar Dubrovskiy
Executive Producer: Ben Parkin
Cinematographer: Philipp Blaubach
Production Designer: Dan Betteridge
Editor: Mark Edinoff Ⓦ @ Work Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ
Sound Designer: Chris Turner @ Jungle Ⓟ Ⓦ

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