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20 January 2019

Electrifying Experience

by Syd Briscoe


Department for Education: “Apprenticeships” - 60s

Keen to address a recent apprenticeship slump, this 60" commercial from the Department for Education draws attention to the benefits of on-the-job training. Thus, a young cast find themselves energised - literally - by possibility as sparks of potential skitter over their morning routines.

The film plays like a modern superhero drama, with rapid cuts, judicious VFX, and energetic performances from the central characters who strut into the workplace. The reality may not be so straightforward, but it's still a slick way to drum home the advantages of hands-on placements.


Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Creative Director: Matt Lee
Associate CD: Dom Moira / Kieron Roe
Managing Director: Tom Firth
Senior Acc Handler: Christian Davis
Account Director: Evan O'Driscoll
Account Manager: Samantha Lane
Strategy: Russell Place
Strategy Director: Raquel Chicourel
Senior Planner: Faheem Chaudhry
Agency Producer: Andy Thackery
Creative Production: Ed Day
Film Production: Stink Ⓟ Ⓦ
Director: Tom Green Ⓟ Ⓦ
Producer: Ray Leakey
Executive Producer: Blake Powell
Cinematographer: Benoit Soler
Stylist: Cynthia Lawrence-John
Editor: James Forbes-Robertson Ⓦ @ Whitehouse Post Ⓟ
Post Production: Untold Studios Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ

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