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26 February 2020

Pass it on.

by Andrew MacGregor


Department for Transport: “It's Everyone's Journey: Bus” - 30s

The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes. Keen to ease disruption caused by anti-social behaviour and poor etiquette on public transport, the DfT use hand-drawn animals like chameleons and hyenas to show the consequences of our actions when on the move.

Some will no doubt see this as yet another incursion by the so-called nanny state, with the accompanying jingle potentially adding fuel to the flames. The handsomely animated film’s heart is in the right place, however, and who wouldn’t fancy a public transport network that calms rather than amplifies anxiety?


Creative Agency: VMLY&R London Ⓦ
CCO: Laurent Simon
Creative Director: Gavin McGrath
Senior Creative: Perle Arteta / Christopher Joyce
Senior Acc Handler: Elliot Duck
Business Team: Rebecca Bright
Strategy: Micha Levy
Strategy Director: Jonathan Ewles
Senior Producer: Tanya Fitzgerald
Agency Producer: Rosanna Lawson
Film Production: Nexus Studios Ⓟ Ⓦ
Director: Smith & Foulkes Ⓟ Ⓦ
Producer: Tracey Cooper
Production M'ger: Rebecca Archer
Creative Partner: Chris O'Reilly
Storyboard Artist: Morgan Ritchie
Animation: Duncan Gist / Marlčne Beaube / Sean Weston / Bishoy Gendi (Lead) @ Nexus Studios Ⓟ Ⓦ
Sound Designer: Philip Bolland @ Factory Ⓟ Ⓦ
Audio Producer: Lucy Spong
Music Supervision: Siren Ⓟ Ⓦ
Music Producer: Sean Craigie-Atherton

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