DAVID reviews

4 December 2017

Dancing On Ice: Icetacular

by Syd Briscoe

Dancing On Ice: “Polar Bears” - 60s

ITV announces the latest season of Dancing On Ice in style with this fantastic animated ad. A polar bear takes its first tentative steps onto the ice and hits the deck almost immediately, but it's not long before a pal turns up to help out...

Andy Williams' 'The Impossible Dream' provides a fitting soundtrack, as we see the furry friends put on a show for other woodland critters. The moments of comedy are well measured - particularly the squirrel judging panel - and the animation work and character design are charming.

This film executes the Christmas ad formula beautifully... even though it's not technically a Christmas ad. Compelling, uplifting work which makes the most of its conservative 60" running time.

Creative Agency: ITV Creative
ECD: Tony Pipes
Creative Director: Alex Mathieson / Anton Ezer
TV Producer: Hannah Cooper
Film Production: Hush London Ⓟ Ⓦ
Director: Kirk Hendry
Executive Producer: Lydia Russell
Colourist: Simone Grattarola @ Time Based Arts Ⓦ
Animation: Christina Sidoti
Sound Designer: Munzie Thind @ Grand Central
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com