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8 December 2019

Shall We Dance?

by Syd Briscoe

Dancing On Ice: “Music Box” - 60s

ITV announce the new season of wintry competition show Dancing on Ice in charming style with this animated commercial. A music box ballerina comes to life ‘Toy Story'-style and finds herself longing for companionship, only for an enterprising spaceman to strap on his skates and step up to the plate.

Director Will Studd handles the occasion nicely, with romantic musical swells balanced with levity from the inexperienced partners' fumbles. Despite the cast being mere inches tall, well rendered movements and facial expressions ensure maximum personality as they explore a child's bedroom-slash-wonderland.

The Pixar influence only grows when a parent pops in to switch off the light, and both toys return to their respective positions with more joy in their plastic hearts. The simplicity of the narrative ultimately pays dividends - proving that sometimes, the bells and whistles need not apply.

Creative Agency: ITV Creative Ⓟ
ECD: Tony Pipes
Creative Director: Alex Mathieson
Agency Producer: Deborah Stewart

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