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6 November 2019

Global offensive.

by Andrew MacGregor


DAZN: “The World Got Game” - 60s

This colour-saturated promo for sports streaming service DAZN draws attention to their coverage of the 2019 Basketball World CupÖ and shows how Google Earth might function on psychotropic drugs.

The aforementioned software is a key player in RUFFMERCY and RaphaŽl Levy's commercial, as the camera dives into cities across the globe and delivers a hyper-stylised look at the sport. Sure enough, alley-oops and lashings of colour are in good supply.

Given the throng of streaming services competing for viewers' eyeballs, it's easy for niche platforms like this to become lost in the din. This kinetic outing, however, should entice those with eyes firmly on the ball.


Film Production: My Accomplice Ⓟ Ⓦ
Director: RuffMercy / RaphaŽl Levy
Producer: Bonnie Anthony
Executive Producer: Jamie Clark
Editor: Jack Singer Ⓦ @ Stitch Ⓟ Ⓦ
Colourist: George Neave @ Coffee & TV Ⓟ Ⓦ

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