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14 October 2019

A Stroll Too Soon

by Syd Briscoe

Crosscountrytrains.co.uk: “3mph” - 25s

Actor Simon Bird turns on the smug for this otherwise amiable ad for CrossCountry. Having booked his tickets in advance on the advertised site, a leisurely, confident stroll to the station is in order... at least, as long as he makes it to the right platform in time.

Director Juliet May coaxes an expertly self-satisfied performance from Bird aka Will from The Inbetweeners, which makes the panicked final twist all the more effective. A little bit of French lingo thrown in for good obnoxious measure makes his comeuppance extra satisfying, too.

Creative Agency: McCann Manchester Ⓟ Ⓦ
Creative: Conrad Robson / Sean Carey
Agency Producer: Amy Mayers
Film Production: Merman Ⓟ Ⓦ
Director: Juliet May ♀ Ⓟ Ⓦ
Head of Production: Clara Bennett
Managing Director: Siobhan Murphy
Cinematographer: Marcus Domleo Ⓦ (WPA Ⓟ Ⓦ)
Production Designer: Simon Davis
Costume Design: Neeraj Singh
Hair Design: Carol Hart
Editor: Quin Williams Ⓦ @ tenthree Ⓟ Ⓦ

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