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2 September 2019

This is what you get.

by Andrew MacGregor

Credit Karma: “Apartment” - 30s

San Francisco-based finance outfit Credit Karma believe a credit score holds more sway over our lives than we might expect. To illustrate this, a woman is shown lumbered with a dingy flat and an even sorrier excuse for a flatmate. When she starts paying attention to her credit score, however, everything around her undergoes a startling transformation.

Thanks to some clever post-production jiggery pokery, tatty fixtures and fittings are replaced by modish lamps, sofas, and other home comforts. Even the puzzled flatmate receives an upgrade of sorts, which should chime with those who think human companionship is overrated.

Of course, the brand's priority is a strong credit rating, and they insist those who put the necessary work in can reap the benefits - though not as quickly as the protagonist.

Director: Rodrigo Saavedra Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)
Production Designer: Josť Tirado

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