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20 February 2020

Pizza for the Planet

by Syd Briscoe

Co-op Supermarkets: “Pizza & Plastics” - 30s

Environmental concerns are a top priority for any brand which generates waste, and the Co-op supermarket chain are doing their bit to reduce their output. This upbeat commercial from Lucky Generals draws attention to the retailer's pizza packaging, which has ditched plastic trays in favour of recyclable paper ones.

Colourful lettering on said trays may seem like an arts and crafts project gone awry (or inspiration for parents during half-term), yet itís a diverting way to draw attention to the change. The ska-inspired soundtrack may not chime with the current weather conditions either, but some may welcome a helping of sunshine to go with the pizza.

Creative Agency: Lucky Generals Ⓟ Ⓦ
Creative Director: Kate Murphy
Creative: Gareth Morgan / Martin Tighe
Agency Producer: Russell Taylor
Film Production: Knucklehead Ⓟ Ⓦ
Director: Max Fisher Ⓟ Ⓦ
Producer: Francis Mildmay-White
Cinematographer: Luke Jacobs
Editor: Kev Palmer
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ

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