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6 December 2019

Ringing the changes.

by Andrew MacGregor


Co-op Supermarkets: “BTM Brass Band Society” - 50s

The Pogues' ‘Fairytale of New York' may reference the NYPD choir, but the Co-op choose to throw their weight behind the BTM (Bedwas, Trethomas & Machen) Brass Band this Christmas. That's because the brand are determined as ever to put local talent in the spotlight - in this case, a merry band from South Wales.

Their pleasant cover version may not supplant the original, but it does offer an alternative to those who've already heard enough about scumbags and drunk tanks for one year. It's also good to see Adland's tradition of cramming brass bands into confined spaces is alive and well.


Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Rogue Films Ⓟ Ⓦ
Director: Stacy Wall Ⓟ Ⓦ
Producer: Maddy Easton
Editor: Rachael Spann ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Colourist: Seamus O'Kane @ The Mill Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: Adelphoi Ⓟ Ⓦ
Music: Fairytale of New York (performed by the BTM Brass Band)

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