Conservative Party: “Love Actually” - 3 mins 01s
The more dangerously right-wing elements of society have discovered and fully embraced the power of the meme in the past few years. From Pepe the Frog to the Cheeto-in-Chief tweeting photoshopped pictures of himself as Thanos, what seems to be a joke is actually an insidious, calculated move. Look how harmless we are, it says, how could we possibly set out to cause any trouble?
So when the Conservative Party release this odious parody of Love Actually on the eve of the election, don't mistake it for anything other than what it is: an attempt to further meme-ify the image of a bumbling, civic-minded politician who just wants to, as he can't stop telling us, get Brexit done. Look at his fluffy hair, look at his terrible acting - how could he be a threat to this country?
Coming from a party who have lied (in 88% of their ads, no less), slandered, and demonstrated a level of empathy for people earning under £80,000 a year that Patrick Bateman would find appalling, this joyless effort to tug on the nostalgic heartstrings of Brits feels particularly slimy.
Johnson isn't a romantic hero, approaching the nation's door with humble intentions - he's a self-interested snake who would sell any of his innumerable children if it got him another inch of power. We've already seen what being underestimated did for his American equivalent, and it's vital that the same doesn't happen here. It's vital that he's told to take his signs and carols and fuck directly off into obscurity.
Enough now, Boris. You've done quite enough.